The MICE industry plays a crucial role in growing the Thai economy and ensuring a brighter, more sustainable future. To cultivate this development, TCEB has rolled out the Sustainable Destination Master Plan for Thailand’s MICE Industry with the aim of boosting Thailand to become a world-leading sustainable MICE destination. Here, we talk to Nichapa Yoswee, MICE Capabilities Director at TCEB, who explains why the master plan is so important.
All business sectors in the MICE industry need to look to the future. Over the next decade, we want Bangkok to be recognized as one of the world’s top sustainable cities of the world and this master plan can help us meet this future trend. We hope that this master plan will be used in big organization both in and outside MICE industry.
We have set benchmarks that we need to achieve like community engagement, stakeholder engagement, education, incentive, PPP [Private Public Partnership], network and marketing communications to make all business sectors understand. When they understand, they will create responsible practices to run their businesses responsiblyThe plan will run from 2016-2020.
MICE Capabilties Director at TCEB
TCEB launched the ISO 20121 Event Sustainability Management Systems, which made its global debut at the London 2012 Olympics. Thailand is the second in the world to implement the standard for MICE industry after UK. The aim is to encourage the public and private sectors to move towards the sustainability in their goals and daily operations. ISO 20121 applies to all types and sizes of organization involved in the business event industry.
One of the key benefits of ISO 20121 certification is that it will enable an organization to differentiate itself in the marketplace and hence improve their chance of winning new business. Major public sector and private sector clients are referencing ISO 20121 in their tender documents as they work to ensure that their own sustainable policies are being implemented. In time, demonstrating compliance to ISO 20121 is likely to become a minimum requirement for anyone wishing to operate in the events industry as event clients, sponsors, local authorities and other key stakeholders choose to work with organizations that have implemented the standard.
Central Pattana Public Company Limited
ICC Hat Yai International Convention Center
Kingsmen C.M.T.I. Co., Ltd
Plaza Athenee Bangkok, A Royal Meridien
Queen Sirikit National Convention Center (QSNCC)
TCEB offers financial support and resources to Thai’s MICE players implementing ISO 20121.
TCEB partnered with Thailand Greenhouse Gas Management Organization (TGO) prepared carbon footprint assessment guidelines, supporting MICE operators to stage events with more consideration towards the environment and embarking on a journey for a low- carbon society
“Carbon footprint refers to the greenhouse gas impact - measured in the amount of C02
equivalent emissions - created by your event.”
Carbon neutral means that – through a transparent process of calculating emissions, reducing those emissions and offsetting residual emissions – net carbon emissions equal zero.”
TCEB has joined forces with MICE partners and Sampran Model to launch ‘Farm to Functions’ project - a smart move for sustainable MICE encouraging MICE entrepreneurs to support organic agricultural products produced by local communities. This project helps to create a sense of responsibility toward the environment and society which is in harmony with global trends”.
This is the first project in the world involving government and private sectors to support the economy of local communities. Like a bridge directly linking organic farms to kitchens in hotels and conference centers, Farm to Functions delivers healthy food to clients, thereby sharpening their competitive advantages and enhancing the public image of MICE entrepreneurs and Thailand as a whole.
The project also strategically entices Thai farmers to turn to planting and cultivating using methods with lower impacts on the environment. The private sector participates in showing social responsibility by sourcing local produce from Thai farmers to use in their business. This results in a network of the three parties working in harmony to drive the economy. Mutual benefits are duly generated, bringing sustainability to development of business, society and communities, from upstream to downstream.
The project is aimed to order a minimum of 600 tons of rice in two years.
Financial Gains By taking the pledge you can reduce your food waste by up to 40%, and gain a return on investment within 4-6 months of starting the programme. The food waste that is prevented results in pure savings.
Employee Engagement Our comprehensive training and staff support drives employee participation, resulting in more efficient performance. Surveys show that 95% of employees who have taken the pledge agree that it has changed the way they look at food waste.
Branding Your efforts to tackle food waste will produce financial savings as well as CO2 savings. Data generated from these savings can be used for innovative future PR purposes and marketing or CSR campaigns.
5-Star Hotel in Thailand A 5-day audit reveals 270.03 kg of food waste per day.
35.58% of all food discarded by outlets is pre consumer food waste (spoilage and preparation).
True cost of food waste excluding plate waste at this hotel was 1,323 USD per day
To guarantee independence from the assessment process, a third-party verification body will be appointed to evaluate your organisation’s compliance with the requirements set under Pledge.
Mobilise full time consultants
Kitchen employees interview
Raising awareness to employees
since its inception in 2008, has been designed to be a platform dedicated to update sustainability trends and best practices that are crucial to strengthen business efficiency, to sharpen competitive advantages that eventually lead to the success of all relevant operators and supporting industry to MICE sector. Organized annually, it is the forum to present and educate, as well as to provide up-to-date knowledge and information to Thai MICE operators, so that they have the proper guidelines for future sustainable development.
All those attending this very informative forum will discover the benefits of implementing sustainability to international levels in their business and learn the expertise to achieve it. The end result is that sustainable opreations lead to increased event business and more bids won
All Thai MICE players such as organizers, freight forwarders, stand contractors, as well as executives of venues, hotels, catering companies, tour agencies and other service providers, academic lecturers, government officers and interested members of public
As part of its emphasis on environmental concerns, TCEB encourages people to use bicycles to commute, an activity suitable for MICE Cities. To boost cycling, TCEB is working with Queen Sirikit National Convention Center (QSNCC) to create a Bicycle Parking Spot and provide a safe place to leave bicycles.
The initiative is an evidence of true Pubic Private Partnership (PPP) Model to create environmental consciousness for trade and public customers. Business events participants have more alternated sustainable method to travel to venues.