About us

Thailand Convention & Exhibition Bureau (TCEB) - a leading-edge government agency -has been the key to success for a wide range of global and regional business events since 2004. With our key strategic model - Growth Driver - TCEB works as your straegic business partner, delivers creative ideas, and provides solutions from our capable resources for customised events at every scale.

To further drive growth, TCEB has adopted a
three-pronged strategy to turn Thailand into ASEAN’s most
desirable MICE destination:

  • WIN

    To provide all necessary support and connections to bring more international MICE events to Thailand.


    To position Thailand as a preferred destination for international MICE events based on the high quality and standards of operators and infrastructure.


    To strengthen the operations and capabilities of human resources, venues and services involved in the MICE industry to the highest international standards under the direction of TCEB’s MICE Capabilities Department.

The MICE Capabilities Development department is determined to significantly strengthen Thailand’s MICE industry through content and knowledge management, networking and astute market intelligence. The overall goal is to generate well-trained professionals who are capable of delivering international standards of service while exuding traditional Thai warmth and friendliness. This innovative programme will inspire a new generation of students to pursue a rewarding career in Thailand’s rapidly expanding MICE industry, while encouraging industry professionals to enhance their management skills.

Main Beneficiaries:


Professionals already involved in the meetings and event industry and related government agencies:

  • PCOs/PEOs/Government

  • Primary Support Industries

  • Exhibitors/ Visitors

New Entrants

Peripheral service providers and newcomers to the meetings and event industry:

  • New Graduates

  • Secondary Subcontractors

  • Corporations

Gen Y/ Students

Attract new students to a career in the meetings and event industry.

  • High School Seniors

  • Thai & International University/College Students, especially from ASEAN countries

The key objectives

(the ‘Four E’s’) of the MICE Capabilities Development
department are succinctly expressed as:

6 Pillars

  • Business Continuity Management Systems

  • Food Safety Management Systems

  • MICE Security Management Systems

  • Energy Management Systems

  • Event Sustainability Management Systems

  • Thailand MICE Venue Standard

  • ASEAN MICE Venue standard

  • And more

  • Thailand Sustainable Event Management Standard (TSEMS)

  • Sustainable Event Professional Certificate (SEPC)

  • Thailand Sustainable Event Guides

  • Carbon Neutral Events

  • Food Waste Prevention

  • Farm to Functions

  • Thailand MICE Sustainable Destination Master Plan

  • And more

  • MICE Competitiveness Research

  • Educational Activities

  • Partnership Matching Program

  • Operations Manual for Event Planning and Management

  • And more

  • MICE Master Class

  • Inspired Learning

  • New Entrepreneur Training

  • Language for MICE

  • MICE Cluster

  • And more

  • International MICE Certification Program

    • Exhibition Management Degree(EMD)-UFI

    • IAPCO EDGE Seminar - IAPCO

    • Certified Meeting Professional(CMP)-MPI

    • Certified Exhibition Management (CEM)-IAEE

    • Certified Incentive Specialist(CIS)-Site

    • Professional Destination Management (PDM) - Destination International

  • National Certification Program

  • National MICE Skill Standard

  • Speaker Bureau

  • MICE Association Support

  • ASEAN MICE Institute

  • And more

  • MICE Curriculum

  • MICE Casebook / MICE Major

  • Coach the Coaches Program

  • MICE Academy Exchange Program

  • MICE Academy & Career Day

  • MICE Coach Reunion

  • MICE Academic Cluster

  • Student Exchange Program

  • Business Plan Competition

  • Speaker Bureau (MICE Coach)

  • MICE Campus Tour

  • Subsidy for research

  • And more


the Sustainability

Thailand was the first country in Asia to advocate the greening of its MICE industry as a positive marketing tool and to help protect the environment. The Thai MICE industry’s widespread acceptance of TCEB’s green guidelines has led to more business coming to Thailand as organisers indicate their preference for holding business events in a green destination.

Sustainability in Action

TCEB developed and implemented the innovative Green Meetings Guidelines in 2008 in a determined effort to take Thailand’s MICE industry along the path of becoming green. In doing so, Thailand became the first country to create a dynamic roadmap for green meetings and use it to spread the green MICE message throughout Asia. The Thai MICE industry has adopted TCEB’s Green Meetings Guidelines so thoroughly that Thailand is now regarded as the most outstanding host of green meetings.

Green Your Events for a
Sustainable Environment

Upgrading Thailand’s MICE Industry to “Sustainability”, in 2012 TCEB has adopted a new sustainability strategy for the Thai MICE industry, based on the self-sufficiency philosophy of His Majesty the King. Under TCEB’s guidance, Thailand is only the second country in the world to implement and encourage certification in the new standard ISO 20121, the Event Sustainability Management System, which advocates management based on social, economic and environmental considerations. TCEB’s pioneering move has placed Thailand firmly on the global MICE map as an advocate of sustainability.

Pedal in Green

As part of its emphasis on environmental concerns, TCEB encourages people to use bicycles to commute, an activity suitable for MICE Cities. To boost cycling, TCEB is working with Queen Sirikit National Convention Center (QSNCC) to create a Bicycle Parking Spot and provide a safe place to leave bicycles.

Managing Carbon Footprint
in Business Events

Taking sustainability in business events to the next level, TCEB partners with Thailand Greenhouse Gas Management Organization (TGO) to prepare the direction on carbon footprint assessment for the business events, primarily supporting MICE operators to stage events with more consideration towards the environment and embarking on a journey for a lowcarbon society.

The Thai MICE industry is reaping many benefits from adopting TCEB’s sustainability initiatives and global standards of service. International awareness that Thailand hosts exclusive green events with outstanding service quality is resulting in more event business and more bids won.


Thailand’s Roadmap to
Sustainable Destination


  • Environment Management Survey

  • Green Meetings Seminar

  • Dedicated Green Meetings Team


  • Launched Green meetings guideline

  • Green Seminar: Advancing the Future of MICE

  • Go Green' Exhibition #1

  • Green Meetings Website Launched


  • 'Go Green' Exhibition #2

  • Seminar: ISO50001 Cost & Benefits

  • Monthly Articles on Green Meetings Topics

  • Monthly Local Case Studies of Green MICE Players

  • Airport Link Marketing Support


  • Lean & Green Workshop

  • Green Meetings Member Program

  • Financial Support Program for MICE Events

  • Implement ISO50001 at Major Bangkok Venues


  • Re-positioning to sustainability destination

  • Hosted Sustainability Thailand Seminar

  • Introducing ISO 20121


  • Thailand MICE industry goes Carbon Neutral

  • Hosted Sustainability Thailand Forum

  • Financial support for ISO 20121


  • Sustainable Master Plan for Thai’s MICE Industry

  • Financial support for ISO 20121


  • Sustainable Events Guidelines

  • Carbon Neutral Events Guidebook

  • Carbon Neutral Events support

  • Increase financial support for ISO 20121

  • MICE Sustainability Forum 2015


  • Farm to Functions

  • Host UFI Sustainability Development Forum

  • MICE Sustainability Forum 2016

  • Awareness Building

  • Increase financial support for ISO 20121


  • Continue promote UN’s SDGs

  • Introduced ‘Food Waste Prevention’ program

  • Developed ‘Sustainable Event Professional Certification’


  • First Class of Sustainable Event Professional Certification

  • Developed Thailand Sustainable Event Management Standard: TSEMS

  • Participated Global Destination Sustainability Index

  • Supported Food Waste Prevention, Water Empowerment program

  • Supported Carbon Neutrals Events


  • Launch and Certify Thailand Sustainable Event Management Standard: TSEMS

  • Participate Global Destination Sustainability Index

  • Develop Thailand Sustainable Event Professional Course

  • Develop Food Waste Prevention Course

  • Support Food Waste Prevention


Pat Satkhum


Tel : +66 (0) 2694 6000 ext. 6111

+66 (0) 86901 0918