Catalyst for Success, Forging
Thailand’s MICE Future
The key objectives
(the ‘Four E’s’) of the MICE Capabilities Development
department are succinctly expressed as:

The MICE Capabilities Development department is determined to significantly strengthen Thailand’s MICE industry through content and knowledge management, networking and astute market intelligence. The overall goal is to generate well-trained professionals who are capable of delivering international standards of service while exuding traditional Thai warmth and friendliness. This innovative programme will inspire a new generation of students to pursue a rewarding career in Thailand’s rapidly expanding MICE industry, while encouraging industry professionals to enhance their management skills. 

Main Beneficiaries:
Professionals already involved in the meetings and event industry and related government agencies:
  • PCOs/PEOs/Government
  • Primary Support Industries
  • Exhibitors/ Visitors
New Entrants

Peripheral service providers and newcomers to the industry:

  • New Graduates
  • Secondary Subcontractors
  • Corporations
Gen Y/ Students

Attract new students to a career in the industry.

  • High School Seniors
  • Thai & International University/College Students, especially from ASEAN countries
MICE Capabilities
Development Department
Multipliers PCOs/PEOs
New Entrants/MICE Cities
Gen Y/Students
  • Business Continuity Management Systems
  • Food Safety Management Systems
  • MICE Security Management Systems
  • Energy Management Systems
  • Event Sustainability Management Systems
  • Thailand MICE Venue Standard
  • ASEAN MICE Venue standard
  • And more
  • Thailand Sustainable Event Management Standard (TSEMS)
  • Sustainable Event Professional Certificate (SEPC)
  • Thailand Sustainable Event Guides
  • Carbon Neutral Events
  • Food Waste Prevention
  • Farm to Functions
  • Thailand MICE Sustainable Destination Master Plan
  • And more
  • MICE Competitiveness Research
  • Educational Activities
  • Partnership Matching Program
  • Operations Manual for Event Planning and Management
  • And more
  • MICE Master Class
  • Inspired Learning
  • New Entrepreneur Training
  • Language for MICE
  • MICE Cluster
  • And more
  • International MICE Certification Program
  • National Certification Program
  • National MICE Skill Standard
  • Speaker Bureau
  • MICE Association Support
  • ASEAN MICE Institute
  • And more
  • MICE Curriculum
  • MICE Casebook / MICE Major
  • Coach the Coaches Program
  • MICE Academy Exchange Program
  • MICE Academy & Career Day
  • MICE Coach Reunion
  • MICE Academic Cluster
  • Student Exchange Program
  • Business Plan Competition
  • Speaker Bureau (MICE Coach)
  • MICE Campus Tour
  • Subsidy for research
  • And more
Download MICE Capabilities Booklet